Jumia Announces the Official Kick-Off of ‘BLACK FRIDAY’ Campaign in Tanzania

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  • The campaign will last for eleven days from November 24th to December 4th
  • Customers will be able to book hotels, order food as well as purchase tons of products online with a discount of up to 80% off!
  • Customers to save time and money through affordable and free delivery fees wherever they are!



Dar es Salaam – November 24, 2017. Jumia Tanzania has officially announced the kick-off of ‘Black Friday TZ’ campaign from November 24th to December 4th, whereby customers will benefit from massive mind-blowing discount sales up to 80% off!


This year’s campaign involves all Jumia ventures in Tanzania, with customers enjoying deals while online shopping, booking hotels and flights as well as food delivery at the same time on Jumia Mall, Jumia Travel and Jumia Food respectively.


Speaking during the official launching, Sales Manager of Jumia Mall in Tanzania Mr. Iddy Mkumba, noted that this year’s Black Friday is exceptional with the e-commerce platform having secured huge sales discounts for the most desired products across the country.


“We are fully aware of the economical situation most Tanzanians are experiencing at the moment. Therefore, we believe that these offers will enable them to save a reasonable amount of money that could be spent somewhere else. The aim of this campaign is to encourage our customers to get better deals especially during the festive season.  But most importantly, Jumia has gathered a variety of products from different sales to be easily accessed by customers regardless of the time and distance,” said Mr. Mkumba.


The Black Friday campaign that officially started on the midnight of November 24th, will last for 11 days until December 4th. ”Some of the products available on our platform include; women’s and men’s fashion; kids’ toys; phones and tablets; computers; tvs, audio and video appliances; home and living; beauty products and perfumes; sports and health products; games and consoles. For instance, a customer can purchase a Tecno Spark for Tshs. 185,000 from Tshs. 240,000 as well as a quality and original 40 inch LED TV for Tshs. 683,000 from Tshs. 740,000,” added Jumia Mall’s Sales Manager for Tanzania.


Elaborating more about the assurance of the quality of the services and products, he added that, “We would like to assure our customers and Tanzanians in general that all the products available on our platforms are genuine and of the best quality. In addition to that, during this campaign our customers will enjoy free delivery of their products wherever they are. We encourage people to take their time when visiting our website, browse for products of their choice and enjoy the discounts,” said Mr. Mkumba, adding that Jumia has expanded services from Dar es Salaam to other regions like Zanzibar, Dodoma, Mwanza, Morogoro, Arusha, Kilimanjaro, Iringa and Musoma. “we also offer an option to customers not only to pay for their products on delivery but also to return them within seven days if they are not satisfied.”


To spice up the Black Friday campaign, Jumia Travel has got better deals from different hotels across the country for travellers up to 80% off! This is aimed at facilitating travellers with affordable accommodation wherever they want to travel.


“The festive season is around the corner and almost everyone is planning to travel or planning to go somewhere and spend some quality time with his/her beloved ones. Through our partnership with over 1300 hotels throughout the country, we believe that customers will get enough options that match their budgets,” said Jumia Travel Tanzania’s Public Relations Manager, Geofrey Kijanga.


On its part, Jumia Food is also offering discounts of food delivery at 15% up to 35% off from different restaurants in Dar es Salaam. For example, you can now order a burger from a restaurant for Tshs. 8,500 or 6,500 as compared to Tshs. 15,000 before! All these deals will last during the whole period of the Black Friday campaign with minimum delivery fees.


‘BLACK FRIDAY’ is an informal name of a day following the Thanksgiving in the United States of America, celebrated on the 24th of November. It is regarded as the official start of shopping for preparations of Xmas season, a culture started in US back in 1952. Due to it’s popularity and success, the culture has spread to other countries globally and researches have revealed that during that day most shops break records in terms of sales!

BY: Kijanga Geofrey 

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