KTB and Travel.Jumia.com in partnership to increase tourism bookings to Kenya.

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Kenyan hotels are set to benefit from a wider audience following a joint partnership between Kenya Tourism Board (KTB) and Africa’s leading online hotel booking website: Travel.Jumia.com.

The partnership will now see all the accommodation facilities get online booking by both local and international clients with the integrated booking between KTB’s destination website, Magical Kenya and Jumia Travel.

KTB Managing Director Muriithi Ndegwa said the partnership will offer a platform for hoteliers to receive booking from different clients owing to the world wide visibility.

“This online booking will guarantee a good visibility of different brands and to clients with varied preference and choice,” says Ndegwa.

Jumia Travel

Murithi Ndegwa

The joint partnership which will be unveiled on 26th this month will go a long way in enhancement of online campaigns aimed at improving Kenya’s brand equity.

Commenting on the same, Estelle Verdier, Managing Director of Travel.Jumia.com expressed her view on the integration thus “We are delighted about this partnership which will definitely support the growth of the tourism industry by making it easier and cheaper to travel to Kenya. Travel.Jumia.com features over 1000 verified accommodation in Kenya.

Jumia Travel

Estelle Verdier.

The rates are already negotiated, with even a greater advantage for residents, therefore supporting local tourism.”
This is totally in line with Magical Kenya’s objective of getting Kenyans to travel Kenya.
Travel.Jumia.com will be vetting all the hotels before being integrated into the magical Kenya portal.

1 Comment

  1. Travel to Kenya

    March 31, 2015 at 6:07 am

    Kenya has been known for its Safari and I love to captures awesome images, travel to Kenya.

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